Shockingly, about 60% of small and medium-sized Canadian businesses experience cash flow management challenges, often resulting in gaps of at least 15 days. Additionally, up to 82% of small-business failures in the country can be attributed to poor cash-flow management. Not to mention, about 31% to 43% of owners report they cannot pay themselves due to financial strain.
This means a business cash flow crisis in Canada is a possibility, and, unfortunately, when cash flow goes wrong, it does so fast. You’ll rarely get any warning. It’s not at all out of the realm of possibility that one week will feel manageable while the next has you looking at upcoming expenses without enough cash to cover them. That’s a reality many face, but there are ways to survive cash flow problems, usually by securing financing.
Today, our team at Bizfund is sharing how you can survive a cash flow crisis. We understand how monumentally stressful these moments can be, especially when payroll is coming up, suppliers are waiting in the wings, or payments haven’t arrived yet. So, let’s see how to recognize the stage you’re in currently and how quickly to respond.
The Cash Flow Crisis Severity Scale
Before you can look into small business cash flow solutions in Canada, you need to know more about the cash flow crisis severity scale. If you know more about the three stages of crises, it can help you assess your situation without guessing at the issue. It will also help you decide on the actions that matter most to right your cash flow issues as quickly as possible.
Stage 1: Tight (30–60 days runway)
During stage one, your business is still operational, but the margin of error is shrinking. You should still be able to cover your obligations, but there isn’t much room for delays. At this stage, most small Canadian businesses notice that receivables are taking longer to come in or expenses are stacking up faster than they expect. These are the early warning signs that a cash flow crisis is on the horizon, even if everything on ‘paper’ looks good.
Stage 2: Critical (under 30 days)
The cash flow crisis becomes a little more of a well…a crisis at stage two. This is when things become critical and more urgent, as you’ll likely begin noticing delays in expenses and the need to prioritize payments. It is also highly likely that, during the critical stage, cash will no longer keep pace with your obligations. That’s why it can create immediate pressure when you start encountering missed payments or invoice delays. So, when this happens, you need to make decisions quickly to prevent the situation from worsening.
Stage 3: Terminal (payroll at risk)
For lack of a better word, stage three is ‘terminal’ when it comes to cash flow crises. This is the point at which your company’s core operations are at risk of failing to meet essential obligations. Unsurprisingly, at this stage, survival becomes a priority. So, every decision you make focuses on keeping the business operating in the short term while you stabilize cash flow.
Immediate Actions for Each Stage
Once you know what stage of the cash flow crisis you’re experiencing, the next step is to act quickly and deliberately. Here’s a look at what you need to do depending on how much time you have to deal with a business cash flow crisis in Canada:
- Stage One: The first thing you’ll want to do is tighten your receivables process. This means following up on outstanding invoices and considering offering small incentives for early payment. It also means reviewing discretionary expenses and delaying anything that isn’t immediately necessary at the same time.
- Stage Two: When things are critical stage-wise, you need to actively manage outgoing cash. So, you should speak with suppliers about extending terms when possible and prioritize payments that keep your business operations running. It’s also advantageous to start exploring short-term funding options at this point.
- Stage Three: If cash flow appears terminal, you must (and we mean it) focus on immediate survival. At this stage, it’s best to be upfront and communicate openly with your business’s employees, suppliers, and key partners. You should also consider any available sources of cash that may help, including inventory, receivables, and financing, to quickly stabilize the situation.
The Hidden Cash Flow Killers Canadian Business Owners Miss
Part of surviving a cash flow crisis is knowing the hidden cash flow killers that you often miss. The more you know about them, the better prepared you are for the future. Here’s a look at a few of the most common cash flow disruptors:
HST/GST Timing Traps
In Canada, taxes collected on sales aren’t yours to keep in the long term, nor should they be something you use. However, many businesses fall into HST and GST timing gaps, in which these funds are used instead of being held in an account until remittance deadlines.
If you use that money to cover operating costs, you could face sudden pressure when payment becomes due. And although the Canada Revenue Agency may offer payment arrangements or deferral options, you will still owe the money, and it can wreak havoc on your cash flow.
Seasonal Inventory Over-Ordering
If you operate a seasonal business, preparing for a busy period often requires ordering ahead. However, if demand doesn’t meet expectations or you encounter a delay in sales, your cash could become tied up in inventory longer than you planned for. Naturally, this could cause cash flow issues in the short and long term.
Extended Payment Terms with Large Clients
The reality is that many of your bigger clients push for longer payment terms. These larger clients usually offer attractive contract values, but payment delays can create significant gaps that affect day-to-day operations.
Short-Term Financing Options When You Need Cash Now
Sometimes internal adjustments aren’t enough, especially during the critical or terminal stages of a cash flow emergency for a business. It is during these stages that you should seriously consider short-term financing.
It can provide your business with the support it needs to keep running. If you’re interested in learning what could be available to you, check out the top three options we recommend to most clients:
- Merchant cash advance (MCA): A merchant cash advance offers upfront funding that you will repay with a percentage of your company’s daily or weekly revenue. This form of funding allows payments to adjust with your cash flow, which can be immensely beneficial during uneven periods. In addition, if you have consistent monthly revenue, a merchant cash advance in Canada can offer working capital within 24 to 72 hours.
- Invoice factoring: If you apply for invoice factoring financing, you’ll convert your unpaid invoices into immediate cash by selling them to a company offering this service. Many companies find this particularly useful when revenue is tied up in receivables.
- Business line of credit: A business line of credit isn’t so much a loan but rather access to funding when you need it, based on a predetermined limit. It is great for managing short-term cash flow gaps if you don’t want to commit to a full loan structure. But it shouldn’t be used for long-term financial needs.
If a merchant cash advance seems like the best solution, providers like us at Bizfund offer options designed to provide quick financing for emergency and non-emergency situations. We offer this funding without the hassle of bank-level documentation processing.
Building a Cash Flow Buffer – How to Never Be Here Again
Once you have recovered from a cash flow crisis, it’s incredibly important to build a cash flow buffer. This naturally can prevent further crises. You can start by building a buffer into your operations. Even a small reserve can help reduce pressure when unexpected delays occur.
Additionally, you should also, while you’re doing that, review how cash moves through your business. To do this, review invoicing timelines, payment terms, and expense scheduling.
Moreover, it’s a good idea to separate tax funds to prevent future stress when your remittance deadlines arrive. With time, each of these steps and adjustments can help you build stability. It can also help you reduce the risk of returning to the same situation.
The Wrap-Up On Surviving a Business Cash Flow Crisis In Canada
Cash flow crises are difficult, but they are not uncommon. What matters most is recognizing where you are, acting quickly, and using the right tools to stabilize your business.
If you are facing pressure right now, it may be worth reviewing your options. Then you can find a solution that gives you the time and flexibility to move forward out of crisis mode.
At Bizfund, we offer merchant cash advances that might do just that. If you want to learn more or apply, you can contact our team here.